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Private Label Portfolio Strategy
 

As corporate overhead costs continue to escalate, retailers are increasingly using private label portfolio development as a counterweight against inflationary industry trends.

More and more, companies seek opportunities to establish and maintain competitive advantages through private label strategies. SRG has in-depth experience in the private label category,  including:

  • Private Label Brand Creation
  • Multi-Tiered Private Label Brand Strategy (i.e. Super-Premium, Premium, Traditional, Value-Control, Generic)
  • Competitive Pricing Strategy
  • Special Pack Strategy
  • Consistent Promotional Strategy
  • Multimedia Advertising Strategy
  • Merchandising and Marketing Strategy
  • Packaging and Graphics

[PDF] 

Private Label Winning Battle of Brands Marketers Face Moment of ...

File Format: PDF/Adobe Acrobat - Quick View
Feb 23, 2009 ... strongest threat from private label since at least the early 1990s. .... Canada in the 1970s," said Burt Flickinger, principal of consulting ...
us.infores.com/portals/0/articlePdfs/adage-2-23-09.pdf

Retailers Embracing Private Label Wines | Retail > Retailers from ...

f you're looking for private label wines, best bring a high-powered magnifying ... Burt Flickinger III, president of NYC-based Strategic Resources Group, ...
www.allbusiness.com/retail-trade/eating-drinking.../4128249-1.html

Walmart Expansion Challenges Grocers :: MY private brand

May 24, 2009 ... “The market cannot support any new stores,” said Burt Flickinger III, ... as Wal -Mart begins better developing its private label offerings. ...
mypbrand.com/2009/05/24/walmart-expansion-challenges-grocers

Latest Analyst Comments on The Stop & Shop Companies, Inc ...

Burt Flickinger Quotability Index: the stars indicate how frequently this .... " The further roll out of the private label product range will continue to ...
pulse.alacra.com/analyst.../The_Stop_Shop_Companies_Inc-C1015965

MassoGroup - Private Label Winning Battle of Brands

Feb 24, 2009 ... So is private label, he said, though he declined to compare the ... "It is like the U.K. and Canada in the 1970s," said Burt Flickinger...
www.massogroup.com/cms/content/view/5713/313/lang,en/

USATODAY.com - Wal-Mart's influence grows

But, in general, private-label profits run as high as 30%, vs. 15% on brand-name items, saysBurt Flickinger, managing director of consultant Reach ...
usatoday.printthis.clickability.com/pt/cpt?action..

101 Brand Names, 1 Manufacturer - WSJ.com

May 9, 2007 ... "If a major manufacturer is unwilling to produce private-label products, ... won 't sell their branded products," says Burt Flickinger III, ...
online.wsj.com/article/SB117867462888496739.htm

The Co-Marketing Paradox

One management consultant, Burt Flickinger, draws a clear bead on the situation ..... A more natural alliance is between grocery retailers and private label ...
www.duke.edu/~mccann/cpg/scanmktg.htm

E-Scanner

One analyst, Burt Flickinger III, Strategic Resource Group, told the Wall Street .... e-Scanner is a monthly publication of the Private Label Manufacturers ...
plma.com/escanner/october2008.html

P&G aims to boost online sales in Europe - Warc News - Warc

Sep 1, 2009 ... an effort clear shelf space for their own private label offerings. Burt Flickinger, managing director of the Strategic Research Group, ...
www.warc.com/News/TopNews.asp?ID=25609 - United Kingdom

Recession forcing retailers to think small

Sep 10, 2009 ... months in the past, says retail consultant Burt P. Flickinger III. ... From Best Buy's private-label televisions to Kroger's pizzas to ...
www2.hickoryrecord.com/content/2009/sep/10/.../business/

Survival of the fittest as stores try to survive : Prospectus ...

Jan 23, 2009 ... Department stores have been turning more to private-label clothing, ... raise the shopper standard of living,” said Burt P. Flickinger III, ...
www.buffalonews.com

Don't Discount Aldi

... “can make between $200000 and $400000 a week in sales,” said Burt Flickinger , ... does say that its private-label products — which dominate the selection — are ... Flickinger describes the Aldi expansion model as “prescient,” noting ...
www.nacsonline.com

To find out more about SRG's capability in this area, please contact us This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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