Trading area data continues to be in high demand by retailers and real estate developers, giving insight into the prime real estate locations for stores. Comprehensive analyses of both primary and secondary trading areas can generate new market opportunities and inform expansion decisions for your business.


We have over 50 years of historical data that predates the internet, a valuable asset when considering market share growth and store expansion. SRG has decades of experience in commercial real estate and retail, with our databases of retailer and wholesaler market shares dating back to before the 1970s. Our region-specific databases also include bankruptcy data and expected future changes in a trading area. These analyses quantify the trading area’s sales, market share, and longevity in the market, all determining factors to examine before an expansion or investment.


The primary trading area (PTA) covers the closest population to the store and the main customers of the location. This region offers great opportunities for increased market penetration because of proximity and convenience. Within the PTA, competitors are especially important to track and can be disruptive to the market. Our insights into these areas can unlock new value for your retail location, as most customers fall into this category.


The secondary trading area (STA) covers a more spread-out population but can be an often untapped opportunity for retailers. Although the customer base is less dense, these customers can bring in sales if the retailer offers a unique value proposition and if they are properly targeted.


Geographically, SRG also maps key analytics for both primary and secondary trading areas. Our mapping and demographical analyses show population characteristics by zip code, allowing your business to effectively segment and target customers.


Through historical databases, primary trading area, secondary trading area, and geographic analyses, we offer unparalleled insights that enable data-driven decisions.


Our Trading Area Analysis services include:

Historical Market-Share Analyses

  • 50+ years of comprehensive retailer and wholesaler data

  • Region-specific market share, sales, and bankruptcy information


Mapping and Demographics

  • Analytics by zip code, Primary Trading Area, Secondary Trading Area

  • Evaluation of most profitable regions geographically

  • Customer segmentation analyses