BRANDING INITIATIVES

Successful branding is vital to both a business' and a brand's success, company identity, winning marketing plan, as well as Consumer and competitive strategy. Strong brand identity, when continuously and consistently communicated, effectively builds brand, business, and leading market share growth with Consumers.

Developing effective and profitable brand identity presents particular challenges—both internally and externally—for a company. Strategic Resource Group’s (SRG) branding experience and offerings include:

  • Brand strategy

  • New brands creation and successful Product launch initiatives

  • Market opportunities analysis

  • Consumer segmentation analysis

  • Market positioning

  • Advertising strategy

  • Packaging, Positioning, and Special Packs

  • Pricing and promotion strategy