PRICING & MERCHANDISING
An optimal pricing strategy ensures that customers feel they are getting a great value, while your business maximizes profit. Our comprehensive pricing studies keep you up to date with market standards for merchandise across all categories. We also quantitatively and qualitatively analyze factors beyond cost alone, to help determine the best pricing strategy for your products. We have deep experience with cost-plus, premium, penetration, dynamic, bundle, high-low, and more pricing strategies.
To make data-driven pricing decisions, we conduct detailed analyses to understand the current market and competitors. Using this essential information, ideal rates can be determined for new or existing products. Our databases have historical pricing information as well, which gives insight into long-term category changes and trends.
Promotions can be an effective way to gain market share, and a calculated plan yields maximum results. We help clients with promotional pricing, including discounts, coupons, holiday specials, and special packages. Maintaining a brand’s reputation and positioning is also very important to our approach when determining promotional schedules.
Strategically, we can work with your organization to determine a pricing plan that meets your specific goals. A methodical pricing approach is key, whether it is to improve market dominance, increase revenue, or change brand reputation. We prioritize a holistic approach to effectively reach your target markets while considering different customer spending habits. Once prices are in place, we can effectively track the results of the pricing plan to assess the impact.
Our Pricing and Merchandising Analysis services include:
Detailed category pricing studies for shelf and promoted prices
Private and name brand labels
Prices across retailers and retailer types
Promotional pricing including discounts, holiday, and special packages
Current and historical pricing data
Long-term pricing plan, including promotions, discounts, and increases
Multifaceted view of pricing and positioning
Tracking of sales and customer satisfaction