The primary trading area (PTA) covers the closest population to the store and the main customers of the location. This region offers great opportunities for increased market penetration because of proximity and convenience. Within the PTA, competitors are especially important to track and can be disruptive to the market. Our insights into these areas can unlock new value for your retail location, as most customers fall into this category.

The secondary trading area (STA) covers a more spread-out population but can be an often untapped opportunity for retailers. Although the customer base is less dense, these customers can bring in sales if the retailer offers a unique value proposition and if they are properly targeted.