Image by Jeff Sheldon

Branding Initiatives

Branding is vital to a business’ success, company identity, marketing plan, and consumer and competitive strategy. Strong brand identity, when continuously and consistently communicated, effectively builds brand, business, and leading market share growth with consumers.

Developing a recognizable and profitable brand identity presents particular challenges—both internally and externally—for a company. Strategic Resource Group’s (SRG) branding experience and offerings include:

  • Brand strategy

  • New brands creation and successful product launch initiatives

  • Market opportunities analysis

  • Consumer segmentation analysis

Image by Balázs Kétyi
  • Market positioning

  • Advertising strategy

  • Packaging, positioning, and special packs

  • Pricing and promotion strategy

Brands with Branding Initiatives We Support