STRATEGIC PLANNING

Strategic planning is crucial to establishing a framework for a company’s long-term vision, business objectives and strategies. A strong strategic plan will provide an organization with focus, energy and momentum to pursue its mission.

Before developing a strategic plan, it is necessary to establish a review and planning process as well as perform a critical review of past performance. It can be difficult to develop future strategy without analyzing current strategies and success to date. For companies participating in the strategic planning process, SRG offers services that include:

  • Business opportunity analysis

  • Strengths, Weaknesses, Opportunities, Threats (SWOT) analyses

  • Marketing and advertising effectiveness and efficiency review

  • Competitive opportunities/analysis

  • Consumer analyses

  • M&A analysis

  • Consumer geo-demographic opportunities analyses

  • Strategies to increase profitable sales and market share