Strategic planning is crucial to establishing a framework for a company’s long-term vision, business objectives, and strategies. A carefully targeted plan will provide an organization with focus, energy, and momentum to pursue its mission.

Before developing a strategic plan, it is necessary to establish a critical review of past performance. It can be difficult to develop a future approach without analyzing current operations and success to date. For companies participating in the strategic planning process, SRG offers services that include:

  • Business opportunity analysis

  • Strengths, Weaknesses, Opportunities, Threats (SWOT) analyses

  • Marketing and advertising effectiveness and efficiency review

  • Competitive opportunities/analysis

  • Consumer analyses

  • M&A analysis

  • Consumer geo-demographic opportunities analyses

  • Strategies to increase profitable sales and market share