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Flickinger: New 'Instacart Platform' Lacks Common Sense

Updated: Jun 1

Burt Flickinger was quoted in The New York Times regarding Instacart's post-pandemic struggles, specifically its announcement of the underwhelming and confusing Instacart Platform.

From the article: Burt Flickinger III, a longtime industry consultant, described the announcement as something “grown in a hothouse at Harvard or Stanford that really had no common-sense, commercial application for the common shopper or retailer.”

Instacart Platform is "a set of new software and advertising tools ... with an aim of becoming more of a technology provider to grocery companies" that "would would bring its own advertising capabilities and analytics to grocers’ websites. The company is also introducing fulfillment centers stocked by its grocery store partners to help it deliver products in 15 minutes."

Read the full article: