Burt Weighs In: The Benefits of Fuel Rewards
Big Y, a chain of convenience stores, gas stations, and supermarkets based out of Western Massachusetts, announced in May that it was expanding to include two new Big Y Express stores in Enfield, Conn. and Somer, Conn. While some Big Y Express locations only offer fuel, the new Connecticut locations also will include a convenience store.
Big Y operates supermarkets in the area and the company is known for its fuel rewards program myBigY. The program rewards customers with a $0.10 per gallon fuel discount for every $100 they spend on fuel at Big Y supermarkets. CT Insider reported on the Big Y expansion and interviewed Strategic Resource Group’s Burt Flickinger about the impact of rewards programs and the value these programs offer consumers.
As household budgets become constrained by inflation and rising interest rates, families and individuals look for ways to maximize every dollar in the budget. Rewards programs provide savings to consumers, and they incentivize shoppers to spend money at a specific store or business.
These programs reward both the consumer and the business; they represent a synergistic sales model as they are designed to maximize the customer experience and drive profits by encouraging loyalty. The bottom line for consumers, however, is that these programs maximize the budget and increase their buying power. In an economy battered by inflation that has led to millions living without a savings safety net and waiting for the next paycheck to make ends meet, Flickinger explained that this increased buying power can lower the cost of living and provide some slight financial relief.
Read the article on CT Insider for Flickinger’s insights!
Strategic Resource Group is the lead retail and brand CPG consulting firm throughout the United States and the globe. With more than three decades of experience, our team strategically collaborates with top retail chains, wholesalers, suppliers, and investment firms. Our retail industry experts are highly skilled at illuminating retail trends, identifying opportunities to increase consumption, and growing retail sales.
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