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  • Writer's pictureStrategic Resource Group

'Cheater Packs': How Companies Disguise Price Hikes

Updated: Dec 29, 2022

From a Wall Street Journal EXCHANGE cover-story with Annie Gasparro & Gabriel T. Rubin: Over the years, tuna cans have come to contain less tuna and toilet-paper rolls less tissue, said Burt Flickinger III, managing director of Strategic Resource Group, a consulting firm that works with consumer-product companies. “Historically,” he said, “it’s called a ‘cheater pack.’”

Burt's additional comments: Cash-constrained consumers, reeling from 40-year record-breaking inflation, will start buying Private Label Exclusive retail store brands, like in England, Ireland, Scotland & Canada, to by-pass over-priced inflated big National Brands.During this decade, USA Private Label sales will grow from 20% to 40% of unit sales to approach the 50+% of Private Label sales in other developed countries with well-informed & cash-constrained consumers.


Strategic Resource Group is the lead retail and brand CPG consulting firm throughout the United States and the globe. With more than three decades of experience, our team strategically collaborates with top retail chains, wholesalers, suppliers, and investment firms. Our retail industry experts are highly skilled at illuminating retail trends, identifying opportunities to increase consumption, and growing retail sales.

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