• Strategic Resource Group

Macy's 'Big Bounce Back' Turnaround

Updated: Apr 14, 2020

A Black Friday special edition with Deirdre Bolton and Burt Flickinger, discussing why Macy's is bouncing back while other department stores are not, the missed merchandising opportunity of Frozen 2 and the brilliance of Amazon's "Blues Brothers" inspired advertising campaign via Johannes Leonaro, shifting shoppers from stores to online.

Watch: https://video.foxbusiness.com/v/6110511919001

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