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  • Strategic Resource Group

Trader Joe's Offbeat Image Takes Some Heat

Los Angeles Times

: "Trader Joe’s smaller size, more limited selection of items (usually about 2,000 to 3,000, compared to the average Walmart’s 150,000 items) and affordable pricing make shopping at Trader Joe’s a different experience than at most grocery stores, said Burt P. Flickinger III, Managing Director of Strategic Resource Group, a retail and consumer goods consulting firm. “They stay in a rhythm of retail that provides the best bargains and the best quality, but while they stay in the rhythm of retail, they do it in an offbeat and zany way,” he said."


Read: https://www.latimes.com/business/story/2020-08-05/trader-joes-joses-mings-labels-branding-backlash

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